ANTHROPOLOGY & DESIGN

PacEth is an anthropological and design research consultancy. We do field research, design development, and training around the world. Our team members in the USA, China, India, Latin America, and Europe include anthropologists, sociologists, industrial designers, and ethnographic filmmakers. Our goal is to help enterprises make better products and services.

Our methods connect anthropology and design. We use anthropology to understand human problems. All the research methods we use, whether documenting daily life, understanding dreams and desires, or assessing environmental sustainability, have one thing in common: they go beyond the surface of what people say and do to explore why people and enterprises do what they do. We design and model new solutions that can include organizational changes, new products, and new services.