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Food & Restaurant

How American Families Eat

PacEth has conducted multiple research projects for Wendy's International. This excerpt is drawn a project on the everyday life of American families and how foods play a part of it.

This video, a shorter and revised version of a larger, proprietary video for Wendy's, was presented with Wendy's gracious consent at the 2007 International Conference on Qualitative Methods in the Study of Consumption at the University of Paris (Sorbonne), a project of Professor Dominique Desjeux. The videography and editing are by our colleague Bruno Moynié of Monde Moderne.

We studied what was going on both from the customer perspective and from Wendy's employee perspective.

We've also been engaged with other dimensions of food: notions of food safety (in China in particular), ideas about health and food in the United States, and the restaurant experience in the "fast--casual" space, to name a few. Our international experience provides an important balance to our understanding of food, food systems, and household notions of cooking and eating, by allowing us to ask productive questions about why some things taste "good," why some things seem "healthy," and why so many families have broccoli on their shopping lists (and why in the USA broccoli tends to become a refrigerator science project rather than a tasty dish served at the table.)