Articles

Our capabilities and experience can be summarized in this document:

English [1.2MB PDF document]

Here are a few case studies, presentations, and articles that touch base on our past work:

1998 Dominique Desjeux
Les Échelles d'Observation de la Consommation
Argonautes: Paris. [398KB PDF document]

2000 Ken C. Erickson
Direct Testimony On Behalf of the Greeting Card Association. United States Postal Rate Commission Docket R2000-1. Reports original ethnographic and survey research on the cultural significance of greeting cards and reviews the notion of cultural, versus monetary, value. [1.4MB PDF document]

2004 Ken C. Erickson, Ramanathan H. et al.
Ariapalayam: A Rapid Ethnographic Assessment (Summary). [239KB PDF document]

2006 PacEth
Case Study I: Drive Through Innovation for a Quick-Service Restaurant Client. [180KB PDF document]

2006 PacEth
Case Study II: Rural Student's Needs and Tech in Rural China. [282KB PDF document]

2007 - 2008 Ben Ross
Ben's Blog: A Midwesterner in the Middle Kingdom. Always interesting, usually up-to-date, reflections of a Mandarin speaking Midwestern fellow (and one of Ken's former students at UMKC, lo these many years ago). Of special interest: Ben's month-long stint working as a barber along side other migrant workers in a Fuzhou hair salon.

2008 Ken C. Erickson and Martin Hoyem, et al.
Blogs for Team Ethnographic Research and Analysis: A Chinese Example. Presentation created for the International Seminar on Qualitative Research Methods Applied to the Understanding of Consumers, University of Paris V (Sorbonne). [3.7MB PDF document].