Pacific Ethnography: Anthropology & Design

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Who

Paceth is a small market and design research firm. We use anthropological methods, including ethnography, to help organizations understand consumers and design better products and services for them.

 

What

We strive for holism, methodological rigor, theoretical sophistication, teamwork, and trustworthy, useful results in the best tradition of applied anthropology.

 

How

For anthropologists, everything is data. We use field methods like ethnography, background research, customer intercepts, long and short interviews, group interviews, and videography to generate insights and to find solutions.

 

Where

Just about anywhere. Our multilingual crew of researchers, videographers, and project managers in China, Brazil, India, and the USA work around the world, especially with hard-to-reach groups of people.

Click here to see some examples of our work

  • Contact Us

    Palm Springs Office
    38132 Charlesworth Drive
    Cathedral City, CA 92234
    USA
    +1 310 403 5621
    +1 310 514 8977 (fax)

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    Stella Mastriona
    Operations

    Elisa Henry
    Accounts payable & receivable

  • USA Los Angeles

    Ken C. Erickson
    CEO, Trainer, and Researcher

    Helena Ottoson
    Development and Research Associate

    John Woolard
    Research Associate, USA and LatAm

  • Brazil Recife

    Sara Azevedo Cardoso
    Brazil Development and Research Associate

  • China Hong Kong

    + 85 2 6186 0846

    Ms. Jo Yung
    Corporate Secretary,
    Asia Operations and Researcher

  • India Pondicherry

    #5 Subramaniar Koil St.
    Kosapalayam - 605013
    Pondicherry, India
    +91 944 340 2609

    Ramanathan H.
    India Operations and Research Associate

Copyright © 2011 Paceth. Web pages by American Ethnography’s Information System Division.