ANTHROPOLOGY & DESIGN
PacEth (Pacific Ethnography) conducts field research, using anthropological techniques like ethnography, to help enterprises make better products and services.
We specialize in China and the Asia-Pacific Region. All the methods we use go beyond the surface of what people say and do to explore whypeople and enterprises do what they do. Our multilingual staff and associates in the USA, China, Colombia, Chile, Brazil, and India are well equipped to help you design and conduct exploratory, strategic, or design research almost anywhere in the world.
We also conduct training for business professionals who want to learn more about ethnography, cross-cultural marketing, or daily life in China and in the Americas.
Visit the PacEth blog, ethnographers.net, here.
Visit our China blog here.
Download a capabilities statement,in English here, in Spanish here (12.6MB pdf)
Recent work:
Summer 2009—Adapting research to a Chinese context, by J.Yung, ICAUS, Kunming China.
Summer 2009—Networking and Contemporary Yi. J. Zhang, ICAUS, Kunming China.
Summer 2009—Problems and Prospects in Enterprise Anthropology. K. Erickson, ICAUS, Kunming China.
Summer 2009—Ethnography article for Advertising International. J. Yung (in Chinese).
Fall 2009—Big-box retail ethnography: US urban and smaller-town stores.
Winter 2009—C-Suite training and shop-along exercise for a major US apparel company.
Winter 2009—Interviews and videography: luxury goods and Internet use in California.
Winter 2009—Interviews and videography: luxury goods and the Inernet in China.
Winter 2010—Lower-income consumers and personal care in Tier III cities in China.
Fall 2010—Magíster en Comportamiento del Consumidor: Etnografía; Erickson, UAI, Santiago, Chile.
2010 TBA—Taller en etnografía y el negocio, U. Diego Portales, Santiago Chile.
2010 TBA—Taller sobre perspectivos y métodosantropológicos aplicados al consumo. Bogotá, Colombia.
Visit the Portfolio pages to view some videographic and written documentation of our recent work.