Paceth is a small market and design research firm. We use anthropological methods, including ethnography, to help organizations understand consumers and design better products and services for them.
We strive for holism, methodological rigor, theoretical sophistication, teamwork, and trustworthy, useful results in the best tradition of applied anthropology.
For anthropologists, everything is data. We use field methods like ethnography, background research, customer intercepts, long and short interviews, group interviews, and videography to generate insights and to find solutions.
Just about anywhere. Our multilingual crew of researchers, videographers, and project managers in China, Brazil, India, and the USA work around the world, especially with hard-to-reach groups of people.