ANTHROPOLOGY & DESIGN

PacEth is an anthropological and design research consultancy. We do field research, design development, and training around the world. Our team members in the USA, China, India, Latin America, and Europe include anthropologists, sociologists, industrial designers, and ethnographic filmmakers. Our goal is to help enterprises make better products and services.

We have a strong presence and experience in China. Besides doing research there, we organize bespoke conferences for clients who want to have an overview of China and its culture before doing research or going into its market.

We often share our knowledge with whomever is interested, and we invite people to join the constant discussion on ethnography, design, and innovations. The worldwide economy is in a reset mode, companies need more research than ever to innovate their way out.

Our methods connect anthropology and design. We use anthropology to understand human problems. All the research methods we use, whether documenting daily life, understanding dreams and desires, or assessing environmental sustainability, have one thing in common: they go beyond the surface of what people say and do to explore why people and enterprises do what they do. We design and model new solutions that can include organizational changes, new products, and new services.