Well-grounded research and design.

Pacific Ethnography’s method of choice is ethnography. We do capacity building and exploratory research for product designers and global marketers. We sponsor Conference China in Beijing for business people who want to learn about China.

We usually don't look for the answer but for answers. Since much of our work is exploratory, we seek questions first. Questions about consumers, about products, about retail spaces, or about new product and service design.

It takes experience and skill to get under the surface of daily life because people so often say one thing and do another. That's part of the reason why focus groups are not enough. When we do our research, we not only talk to people but we also observe, participate, and collaborate.

A holistic perspective based on multidisciplinary field research and sophisticated theory—that’s where we think it’s at. That, and team members around the world who love fieldwork.

Faceted, but clear. Well-grounded research. Well-grounded design. Team members in China (including the popular China blogger, Ben Ross, the Americas, (from Chile, where Ken Erickson teaches at UAI) and India. If you are looking for exploratory research that goes way beyond the numbers to help with strategy or product design, Pacific Ethnography may be what you need.